In the crowded and fast-evolving world of brand event marketing, Trademark needed a way to stand out and impress some of the world’s largest companies. We immersed ourselves in their organization to unearth what made them special, and what we found was truly unique.

While the rest of the industry focused on building fleeting “experiences”, Trademark believed in something more meaningful, and longer lasting: creating memories. And with that a brand-new category called Brand Memory Marketing was born.

Our campaign proved to be a call-to-action to CMOs and a wake-up-call to the event industry.