Despite the overabundance of cannabis dispensaries in the market, they’re all saying the same things, making the same “dank” puns. So when a new company asked us to create and launch their brand, we immersed ourselves in their organization to find something deeper than a play on words.

What we found was a team of people whose POV on cannabis stood out. It wasn’t about getting high, it was about wellbeing. For both patients and partakers, the science of botany can be used to improve quality of life.

Thus, we introduced the world to Joyology, and The Science of Happiness.