When a 40-year-old radiology company wanted to consolidate dozens of stand-alone businesses under one brand, in less than three months, we dove right in. Meeting with team members up, down, and across their org chart, we came away with one overwhelming impression: these people are brilliant.

Their capabilities, their technology, their experience, their minds. The genius was undeniable. We allowed their brilliance to shine outward in the form of one proud, cohesive rebrand. This re-energizing, status-quo-busting vision is sure to help them “Shine On” for years to come.