Because of the advertising world’s often demanding schedule, many women in the business struggle to find time for yearly checkups. But a yearly mammogram takes only 15 minutes, and
is the most effective way to catch breast cancer in its early stages.

Seizing an opportunity during Advertising Week, we urged industry women to find just 15 minutes in their busy schedules for an important, and potentially life-saving mammogram. From Snapchat to the streets of New York, we squeezed our message in wherever it could fit.