Having both retail and wholesale sides, Rocket Mortgage was seen as a direct competitor to small business brokers rather than a go-to option for lending. 

We couldn’t let that fly.

By looking deep inside the origins of Rocket, we found shared core values with the broker community that we could build trust from. That was the basis for Let’s Rocket, a push-pull strategy campaign positioning Rocket as a champion of brokers’ success.

Our highly-targeted media approach included key industry pubs, programmatic, social, CRM, a destination website and more (more as in they even leveraged our strategy by featuring brokers in a Superbowl spot). With us, Rocket changed minds and closed more loans than any other 12-month period in company history.