Medically, there’s still a lot we don’t know about breast cancer. But what the CEO of Pink Fund will tell you is that just as unknown, and in many cases just as devastating as the disease itself, is the financial toxicity of breast cancer. She’ll also tell you it was the work we’ve done for other healthcare and cause-related clients that convinced her we were the right partner to amplify this little-known problem.

And we did. We uncovered some pretty alarming facts and keen insights that helped ground us in a powerful messaging strategy and build a bold new campaign. From tagline and social to video and print, we created the multi-faceted bullhorn they needed to get the attention of both corporate donors and women in need.