In Europe, the quintessential Italian car has gone all-in on electric. As FIAT looks to bring the 500e to the States, they need the quintessential way to express the modern joy it imbues. 

In one word, Elettrica communicates everything we want to say about the Cinquecento. An exclamation of the new la dolce vita that completely supplants and brings new flair to the category.

We can tell you firsthand, when you get to play a part in honoring a great brand’s past and also inspire its future it’s fantastica, it’s magnifica, it’s perfetta…
More than that, It’s Elettrica!